Worlds on social are rarely experienced as linear narratives. They’re encountered out of sequence, as fragments, glimpses, and partial entries into a larger world.
That is the argument behind Social Worlds: the task is not to make content shorter, cheaper, or louder, but to design multiple points of entry into a story.
Our whitepaper is a modestly iconoclastic case for why commercial storytelling should move beyond campaign thinking towards thinking in terms of worlds, systems, and recurring narrative forms.
The thesis: a well-told story is not the same as a story told well.
Here’s an excerpt.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Message us here, and we’ll be happy to share the rest.